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$100M Lost Chapters
A compilation of unreleased chapters from Alex Hormozi's $100M Series that deepen understanding of avatar selection, free/discount/premium promotions, customer-financed acquisition math, offer stacking, and lead-getting employees.
A profile of this book is on the way.
What it’s about
$100M Lost Chapters is Alex Hormozi's grab-bag of cut chapters from $100M Offers, $100M Leads, and $100M Money Models—material too theoretical, too niche, or too out-of-scope for the originals, but valuable nonetheless. It teaches business owners how to identify their highest-value customers (the avatar), how to wrap a core 'Grand Slam Offer' in premium, free, or discount promotional wrappers to generate demand, the precise math of Customer Financed Acquisition (LTGP, CAC, Payback Period) that lets customers fund their own acquisition, advanced techniques for stacking offers to maximize lifetime gross profit, and how to recruit, train, and manage employees who get you leads. Each chapter opens with a candid note on why it was cut and how it can still help, making it a tactical toolkit you can read in any order.
The through-line
- Who it’s for
- A bootstrapped business owner who wants to acquire more high-value customers profitably and scale without running out of cash.
- The problem
- It costs too much and takes too long to acquire customers, and the customers acquired are often low-value and high-churn. They feel like they're working endlessly for thin margins, fearing they'll never escape the grind or build something worth more than a job.
- The plan
- Survey your customers and segment to find the top 20% by value, then market and sell only to them.
- Wrap your Grand Slam Offer in a free or discount promotion to generate demand, then add friction and monetize.
- Calculate LTGP, CAC, and Payback Period and engineer 30-day cash above CAC to fund acquisition with customer money.
- Stack attraction, up-front cash, upsell/downsell, and continuity offers to maximize lifetime gross profit.
- Recruit and train lead-getting employees and protect maker time to scale beyond yourself.
- The payoff
- Higher retention, higher gross margins, premium pricing, and far more profit from the same number of sales. · Customers that pay for themselves and the next customer, removing cash as a growth bottleneck. · A business that runs without you—an asset worth millions, not just a high-paying job.
See our guide
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Additional reading
- Maker's Schedule, Manager's Schedule · Paul Graham
The book's chapter 'Maker or Manager?' explicitly borrows its title and core concept from this seminal essay. Reading Graham's original piece is essential for a deeper understanding of the distinction between the two work styles and its impact on productivity, especially in technology and creative fields.
- $100M Offers · Alex Hormozi
The entire 'Lost Chapters' book is presented as cut content from the main $100M series. This book frequently references the need for a 'Grand Slam Offer' as the foundation upon which all promotional strategies are built. Understanding how to construct that core offer is a prerequisite for applying the tactics in this book.
- $100M Leads · Alex Hormozi
This book is a direct companion piece, with Section D being an expanded version of a chapter from '$100M Leads'. The promotional strategies discussed here are designed to fuel the lead generation funnels detailed in that book.